Booklet Label Printing Knowledge
A booklet label is a specialized promotional format designed for applications requiring substantial additional content. It enables the inclusion of extensive information without increasing the primary label's physical footprint on a product.
Often called expanded content labels, multi-ply labels, or foldouts, these items share a common construction: multiple printed pages are folded, integrated with a pressure-sensitive label, and attached directly to a product.
How Booklet Labels Are Used
Booklets, or ECLs (Expanded Content Labels), combine pressure-sensitive labels with printed booklets to form a multi-page information packet. This format efficiently communicates additional details in a reusable manner, making it particularly effective for multi-lingual information, recipes, and detailed instructions or warnings.
RR Donnelley's INFOLD™ label is a pressure-sensitive, multi-panel label engineered to increase copy space while reducing overall packaging costs. This design differentiates products by consolidating vital product information and marketing copy into a single, compact label.
INFOLD™ labels provide solutions for various multi-panel applications.
Types of Booklet Labels
Booklet labels are available in several configurations. Designs may fold out horizontally or feature pages that flip through, similar to a traditional book.
Industries Using Booklet Label Printing
Any company with limited product space that requires additional information or seeks to declutter its primary label can benefit from booklet labels. Typical industries include pharmaceutical, food, health and beauty/personal care, chemical, and lawn and garden.
Distinguishing Features of Label Impressions' Booklet Labels
The primary differentiator is price. Label Impressions, Inc. has developed several unique, lower-cost methods for producing booklet labels and expanded content labels, resulting in significant cost savings.
Streamlined digital production workflows and the adoption of eco-friendly materials are becoming standard, enhancing efficiency while meeting evolving environmental expectations.