Artwork guidelines

Artwork guidelines

Adherence to these technical specifications is essential for achieving high-quality print results.

Image Resolution

All artwork must have a minimum resolution of 300dpi (300 pixels per inch or 118 pixels per centimeter). A higher resolution of up to 600dpi is recommended for images that include text.

Bleed Requirements

A bleed area of 3mm is required for books, folds, paper handbags, posters, flyers, folders, and cards. Box designs require a 5mm bleed.

File and Font Preparation

Before generating PDF files, convert all fonts to outlines or attach the TrueType TTF fonts used in the artwork. The printing process does not utilize PDF files directly.

Text embedded within raster image files (JPG, GIF, BMP, PNG) will not achieve the sharpness of vector-based formats. For optimal quality, submit source files with editable text layers from applications such as CorelDraw, Illustrator, Photoshop, PDF, Freehand, or InDesign. If source files are unavailable, artwork must have a resolution of up to 600dpi.

When employing special or Mac fonts, include the TrueType TTF font files. To avoid font-related issues, convert all text to vector paths (create outlines).

Embossing Specifications

Observe these limitations for embossing:

1. Larger characters are limited to numbers only, with a maximum of 19 characters per line and no spaces.
2. Smaller characters can be alphanumeric from a semi-limited set, with a maximum of 26 characters per line and no spaces.
3. Using three or more lines of embossing, or a full line of characters with no spaces, may cause finished cards to bend or show slight scratching.

As the printing industry advances toward 2026, adherence to these technical guidelines remains fundamental. The evolution of digital printing continues to emphasize precision in file preparation, while sustainability initiatives drive efficiency in material usage. Automation increasingly handles pre-press checks, making proper artwork setup more critical than ever.